TV Land Gets Personal With Email
The Viacom-owned television station TV Land is using behaviorally targeted emails in order to send more relevant communications to viewers. The company has created personalized versions of its email digests to reach consumers based on the shows that they like and want to hear about. The emails remind viewers about the schedule and give information about upcoming episodes of their favorite sitcoms. Since they began personalizing these mailings based on subscriber behavior, the company's email deliverability has jumped from 90% to more than 99%.