MTV Launches VMA Promos With Miley Cyrus, Macklemore And Katy Perry

vmasMacklemore and Ryan Lewis sound a horn in the forest and the hipsters come running in an ad for the MTV VMA Awards, airing Sunday from the Barclays Center in Brooklyn. With Brooklyn as this year’s hub, what better use of a song in all promo ads than "No Sleep till Brooklyn” by the Beastie Boys? See it here, directed by Seyi Peter-Thomas of Station Film. Additional promo ads feature Katy Perry emerging from a manhole cover to lead a group down to the Brooklyn subway line and Miley Cyrus leading millenials on a subway track to Brooklyn.

Tags: ad campaign, music, tv
Recommend (1) Print RSS
  • NEW! Bissell Employee Eats Off Subway Floor To Prove Product Efficiency

    Bissell employee Ravi Dalchand is a shoe-in for employee of the year. Hopefully his prize includes a round of vaccinations. To prove how efficient the Bissell Symphony All-in-One Vacuum and Steam Mop cleans floors, Dalchand, senior brand manager of Bissell Canada, cleaned up a section of a subway platform and ...
  • NEW! Drinking In The Dark Promotes Tim Horton's New Dark Roast

    Dining in complete darkness has always intrigued me -- but what about heading to your local coffee shop only to find it shrouded in complete darkness? Would you even attempt to go in? This was the conundrum facing regulars at the Tim Hortons in L'ile-Perrot, Quebec. The entire building, logo ...
  • NEW! 'Got Milk' Ads Return, With A Look At Your Future Self

    I'm so happy the "Got Milk" tagline is back for the California Milk Processor Board. Two ads give kids a look at their future selves, depending on whether they drink milk throughout their childhood. "Champion" begins with a young girl drinking juice at the grocery store. She's approached by a ...
  • Coca-Cola Launches 'Lyric' Bottles In China

    Since I can never find a Coca-Cola bottle with my name on it, I'm rather enjoying this campaign for the brand that launched over the summer in China. The brand created "Lyric bottles," adding song lyrics from China's most famous and best loved songs to bottle packaging. Bottles allow users ...
  • Golf Channel Redesigns App

    Random iPhone App of the week: Fore! Golf Channel has revamped its mobile app, adding additional content from the GolfChannel.com website and a more user-friendly homepage. The photo gallery was also revamped, with larger photos and more videos. Content is built around the Golf Central news blog, including scoring, leaderboards ...
  • Consumers Must Sweat To Get Gatorade... Says Peyton Manning

    Gatorade went all "Candid Camera" on a series of unsuspecting convenience store shoppers who wanted to buy the sports drink. Customers were told by a store clerk that they couldn't buy Gatorade unless they put a little sweat in it: just some jumping jacks or a run around the store. ...
  • Sears Launches Back-To-School Campaign, #BacktoWha

    Sears has launched #BacktoWha, a back-to-school campaign created by Olson, its first work for the brand. The effort consists of a series of online videos highlighting Sears' fashion offerings for kids heading back to school. In one video, a girl decked out in the latest stylish gear walks through gym class, ...
  • NEW! Nike, Foot Locker And Kevin Durant #searchforthebaddest European Player

    Nike, Foot Locker and NBA star Kevin Durant are on a mission to find the baddest basketball player in Europe: a challenging job, when football (soccer) is such a dominant presence. "Be The Baddest" is a 60-second video starring Durant as he describes the naysayers he encountered prior to becoming ...
  • NEW! Kia Hamsters Have One-Track Minds In Ad For Electric Car, Kia Soul EV

    The beloved Kia Hamsters show their scientific sides in "Fully Charged," a TV spot that launched during Sunday's MTV VMAs. We also learn what the hamsters are thinking about each time they run inside their hamster wheels. The ad promotes Kia's first electric car, the Soul EV. It also marks ...
  • NEW! Face Your Fears And Raise Money For The Canadian Cancer Society

    The Canadian Cancer Society wants you to step out of your comfort zone and do something that truly scares you, and at the same time raise money for a good cause. It could be something minute like shaving off your beard, or something drastic like jumping from a plane. No ...
>> Out to Launch Archives