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Sears Puts Brands Into Review
- Advertising Age, Monday, August 26, 2013 8 AM
On the heels of Sears' Kmart unit having retained incumbent DraftFCB as its lead creative agency, Sears has put the account for its Kenmore, DieHard and Craftsman brands into review. The account is with WPP's Y&R Chicago, which handled the Sears portfolio in toto until 2011, when McGarryBowen nabbed the Sears Brand. Sears said that the process is being managed internally by procurement.
