Around the Net
Consumers Are Opening Emails on Mobile Devices Then Responding on Their Desktop: Yesmail
- MarketingProfs, Monday, August 26, 2013 11:59 AM
Consumers open 49% of all marketing emails on mobile devices, and then go to their desktops to react to those offers, according to a recent report by Yesmail Interactive. The report, which analyzed about 5 billion marketing emails sent by Yesmail Q2 2013, also revealed that 23% of consumers click on an email after opening it on a desktop and only 11% click after opening it on a mobile device.
