Two Car Ads Go Viral
Kia's new Soul ad was one. The spot, via David&Goliath, has the hamsters (which should now be with a capital "H") losing weight to Lady Gaga's new song. It aired during MTV's Video Music Awards just after she did the first-ever live performance of the single. Infiniti's "Factory of Life" shows a robotic world where humans are manufactured on an assembly line. The ad, via TBWA\Chiat\Day Los Angeles, has a guy regaining his humanity when he discovers the keys to a Infiniti Q50 in his pocket.