DataXu today announced an online webinar which will feature Adrian Tompsett, DataXu's VP of business development, and guest speaker Joanna O'Connell, principal analyst at Forrester Research.
Tompsett and O'Connell are expected to discuss how the consumer journey has changed and how brands (namely Ford) are adopting a customer-centric approaching using programmatic technologies. The webinar will take place on Wednesday, September 11 from 2-3pm ET. You can find out more information here.