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Parse Adds Mobile Analytics

  • ZDNet, Friday, September 6, 2013 11:59 AM
Parse -- the mobile-backend-as-a-service startup that Facebook bought earlier this year for a reported $85 million -- is rolling out a number of news features, this week, including analytics. “Following up a recent release offering insights into data concerning push notifications, Parse is adding a custom analytics service that tracks ‘arbitrary events with an arbitrary set of dimensions,’” ZDNet reports.

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