Advertising Entrepreneurs Rise Again
AdAge.com, November 15, 2004
, Tuesday, November 16, 2004 12 AM
There's upside to being an upstart. The pace of consolidation in the industries Ad Age covers -- from advertising agencies to media sellers to makers of food, cars and computers -- has been
relentless over the past two decades. One result has been a landscape so ruled by the Megas it became inhospitable to the little guy. Agency holding companies "rationalized consolidation by saying they needed to match clients' bulk. What they really did was limit marketers' options and damp the ambitions of entrepreneurs who could no longer compete," I once wrote in this space.
Read the whole story at AdAge.com, November 15, 2004
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