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Ukrainian City Turns To Canada Firm For Image Help
- The Globe and Mail, Wednesday, September 11, 2013 3 AM
There is no direct translation for the word “branding” in Ukrainian. When representatives for Kryvyi Rih, Ukraine, speak through a translator about branding their city, they simply say “brand,” with a slightly rolled R. Last week, the city’s economic development team met with representatives from Regina and its Winnipeg-based ad agency, McKim Cringan George, for feedback on the new brand being unveiled.
