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2016 Events Calendar
OMMA at Advertising Week
September, 2016, NYC
September 28, 2016, NYC
September 28, 2016, NYC
September 29, 2016, NYC
OMMA Bots & Chat
September 29, 2016, NYC
Publishing Insider Summit
October 10 - 13, 2016, Austin
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October 16 - 19, 2016, Mohonk
November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
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December 7 - 10, 2016, UT
Creative Media Awards
January 26, 2017, New York City
Email Insider Summit Europe
January 30 - February 2, 2017, The Alps
September 27, 2016, NYC
September 26, 2016, NYC
Brand Marketers Summit - Cross-Channel
August 24 - 27, 2016, Lake Tahoe
Programmatic Insider Summit
August 21 - 24, 2016, Lake Tahoe
IoT Marketing Forum
August 3, 2016, NYC
Masters of Media Selling
August 2 - 4, 2016, NYC
July 19, 2016, LA
Agency of the Year
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Digital Out of Home Awards
Future of Media
Marketing Automotive Awards
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Internet Week
OMMA at SXSW
OMMA Audience Buying
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Online All Stars
Social Media Insider Summit
Video Insider Summit
Creative Media Awards (January 26, 2017, New York City)
OMMA Awards (September 26, 2016, NYC)
Appy Awards (May 17, 2016, NYC)
Marketing Automotive Awards (March 24, 2016, NYC)
Online All Stars (January 27, 2016, NYC)
Agency of the Year (January 21, 2016, NYC)
Digital Out of Home Awards (November 3, 2015, NYC)
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Results for brand marketing
Nearly Half Of Brits Ignore Branded Social
Around the Net In MAD London, Sean Hargrave - Wednesday, September 28, 2016
Almost half of Brits (40%) "actively ignore" social posts or ads from ...
Branded Content Is King
MAD, Larissa Faw - Monday, September 26, 2016
Goldman Sachs has set up its own in-house studio that serves as ...
Unilever Centralises Global And Local Marketing Teams To Reach 'Super-Connected' Customers
Around the Net In MAD London, Sean Hargrave - Friday, September 23, 2016
Unilever has centralised its global and local marketing functions into a single ...
Location Tracking Growing Up, Brands Looking Beyond Beacons
Connected Thinking, Chuck Martin - Wednesday, September 21, 2016
Location tracking in the Internet of Things is heating up as an ...
Yogurt Sales Plummet But Healthy Foods Soar For General Mills
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 22, 2016
Although General Mills knows it has a yogurt problem and has been ...
Twitter Doesn't Count Video In 140-Character Limit
Around the Net in Video, P.J. Bednarski - Tuesday, September 20, 2016
Tthe 140-character limit for tweets will only include text—as in letters, numbers, ...
Instagram Relaunches CTA Ads, Aids Gaming Advertisers
Mobile Marketing Daily, Gavin O'Malley - Monday, September 19, 2016
Ad click-through-rates (CTR) also showed moderate increases after the format change was ...
Percolate Adds Analytics Features To Increase Real-Time Campaign Visibility
Real-Time Daily, Tobi Elkin - Tuesday, September 20, 2016
Marketing campaign software platform Percolate announced new product features that will offer ...
Pinterest Lets Brands Launch Promoted Pin Campaigns
Social Media & Marketing Daily, Gavin O'Malley - Thursday, September 15, 2016
Once brand pins have been "promoted," partners can then review or edit ...
Millennials Demand Consumer-First Approach
Email Insider, April Mullen - Thursday, September 15, 2016
Today's consumers, especially Millennials, are more discerning than ever and demand to ...
Meredith, Bellisio Foods Partner On 'EatingWell' Frozen Entrees
Publishers Daily, Sara Guaglione - Tuesday, September 13, 2016
The frozen entrees were crafted with input from EatingWell editors and will ...
Can Brand And Tactical Native Advertising Coexist?
London Blog, Sean Hargrave - Tuesday, September 13, 2016
Native advertising that aggressively pushes sales? Yes, to a point -- but ...
Hyatt Launches First Dual-Branded Effort
Marketing Daily, Tanya Gazdik - Monday, September 12, 2016
"We wanted to take a more emotional approach with the campaign and ...
Rodale Inc. Names Beth Buehler As First COO
Publishers Daily, Sara Guaglione - Friday, September 9, 2016
After a three-year search, Rodale Inc. has found its first Chief Operating ...
Social Networks Drive More Brand Awareness
Social Media & Marketing Daily, Gavin O'Malley - Friday, September 9, 2016
While social networks are still used mostly for socializing and product discovery, ...
Seen Launches New Social Influencer Matchmaking Services
MAD, Larissa Faw - Tuesday, September 6, 2016
Influencer marketing agency Seen is introducing two new services, Snapfluence and Creators, ...
Nice Fit: Rockport Names Madwell AOR
MAD, Larissa Faw - Thursday, September 1, 2016
Madwell is tasked with revamping the client's design and retail environments, updating ...
How Facebook Lets Users, Brands Win With Targeting Data
Social Media & Marketing Daily, Blake Nelson - Friday, September 2, 2016
For all the complaints thrown at the social media giant, Facebook's privacy ...
Facebook To Preload Brand Mobile Sites
Mobile Marketing Daily, Gavin O'Malley - Wednesday, August 31, 2016
Facebook is encouraging brands and their technology partners to better optimize their ...
Snackdown! Spunkmeyer Promotes Its Expansion Into The Retail Space
MAD, Larissa Faw - Friday, August 26, 2016
Timed to coincide with the back-to-school shopping season, the "Snack Aisle Snackdown" ...
Quilted Northern Celebrates National Toilet Paper Day
Marketing Daily, Tanya Gazdik - Friday, August 26, 2016
There's truly a "Day" for everything. Someone, somewhere has deemed Aug. 26 ...
Time For The FTC Crackdown
MediaDailyNews, Holly Pavlika - Monday, August 29, 2016
The recent crackdown on influencer content and native advertising disclosures is not ...
Global Marketing Spend? Decline, Decline, Decline
Online Spin, Maarten Albarda - Monday, August 29, 2016
About 2,000 marketers, agency executives and media owners deliver data to World ...
TV Viewers Need Time To Adjust To Changing Brand Images
TV Watch, Wayne Friedman - Friday, August 26, 2016
TV transitions aren't easy. They take time -- just ask Simon Cowell ...
Rio Pulls Off Mostly Positive Olympics Feedback
MoBlog, Gavin O'Malley - Monday, August 22, 2016
Remarkably, considering all the bad press leading up to it, people had ...
Verizon Offered To Install Brand Apps On Android Phones
Mobile Marketing Daily, Ben Frederick - Thursday, August 18, 2016
Verizon was apparently planning on selling the unused space in new Android ...
Pinterest Adds Promoted Video To Arsenal
Mobile Marketing Daily, Gavin O'Malley - Wednesday, August 17, 2016
Dubbed Promoted Video, the new product simply invites brands to share their ...
Auto Advertisers Dominate NBC's Olympic TV Spending
Television News Daily, Wayne Friedman - Monday, August 15, 2016
Automotive companies are dominating NBC's Olympic TV coverage so far. Four of ...
Marketing Metrics Must Speak The Language Of Business
London Blog, Sean Hargrave - Thursday, August 11, 2016
Brand engagement measurement is still seen as crucial by marketers, but it ...
Marketers Fear Brand Engagement Is Not Taken Seriously
Around the Net In MAD London, Sean Hargrave - Wednesday, August 10, 2016
More than half of marketers use brand engagement as a metric even ...
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