Create a useful technology, and it's only a matter of time before advertising worms into its heart. Really Simple Syndication, or RSS, is inviolate space no more. A new pilot program from FeedBurner
embeds ads in the feeds of a number of the company's content-publishing partners. And while some RSS users are screaming bloody murder, they're likely going to have to get used to the inevitable.
Read the whole story at Wired, November 18, 2004
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