Around the Net
Inneractive Rolls Out Programmatic In-App Video Ads
- Mobile Marketing Watch, Monday, September 16, 2013 6:03 PM
Mobile Marketing Watch has reported that Inneractive has begun "providing mobile publishers with a new tool to access video demand programmatically through the Inneractive RTB exchange." The new tool, dubbed "Video in a Box," allows "mobile publishers to serve full screen video ads in their apps, mobile Web, or in-stream properties."
