• November 18, 2004

The Advertising Council and Magazine Publishers of America (MPA) have collaborated to produce a major print advertising "roadblock" urging Americans to adopt healthy lifestyles to prevent diseases.

The non-profit campaign, "Everyday Choices For A Healthier Life," was created in partnership with the nation's leading voluntary health groups, the American Cancer Society, American Diabetes Association, and American Heart Association. More than 100 magazines are participating in this effort, promising to deliver a total circulation of nearly 170 million.