ExactTarget's digital marketing platform is now integrated with Salesforce.com's Marketing Cloud, forming the ExactTarget Marketing Cloud. ET CEO revealed the news in a keynote at ExactTarget's
Connections '13 conference in Indianapolis, Indiana on Tuesday. Salesforce acquired ExactTarget earlier this summer and the deal closed in July. The new integrated console combines ExactTarget's
email, mobile, web, marketing automation, data and analytics, and content capabilities with Salesforce's social media offerings: Buddy Media, Radian6, and Social.com.
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