Moen Turns Faucet Handles Into Jewelry
Bathroom fixture company Moen has tapped Martin Agency for a fashion statement: the company's campaign makes jewelry out of spigot accoutrements. It's not computer-generated art by any means. The company asked outre jewelry designers from around the world to make necklaces and such from faucet handles. The effort is a global TV and print campaign. The pieces will also be at home-industry shows.