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Heineken Preps Holiday Campaign
- Convenience Store News, Tuesday, September 24, 2013 8 AM
Heineken is getting ready for the holidays a tad early, but not too early. The effort, "Celebrate Together," features celebratory limited-edition bottle labels and promotional packaging on Heineken Lager 12-packs. They will be available in stores throughout November and December. Four different limited-edition bottles celebrate Heineken milestones, including designs that represent the brand's beginnings, its global presence and its ongoing commitment to innovation.
