Publishers of newspapers and magazines like to corral readers when they're young. If you can shape kids' info-seeking habits when they're in their teens or twenties, so the thinking goes, you'll nab
them for life. Because brand loyalty isn't just about offering the best product for the best price, as it is with, say, minivans or socket wrenches. It's also about image: Are you a New York Times guy
or a Washington Post aficionado? Do you read The Wall Street Journal, The Economist or Fortune? Do you subscribe to Newsweek or Time? Is Wired more than the way you feel after a double espresso at
Starbucks? Your choice says a lot about you.
Read the whole story at Wired, November 24, 2004
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