News Brief
AdOutlet Launches Spot Cable Management System
Mar 27, 2001, 12:00 AM
ADS Media Solutions, a division of AdOutlet, has launched a new internal sales solution titled Cable Xtend, a cable TV cross-channel spot management system. Cable Xtend is designed to help internal marketing departments allocate multiple channel commercial time. Alan Masarek, CEO of AdOutlet, said, "ADS Media Solutions has responded directly to the needs of the cable industry by allowing marketing and advertising sales personnel to automate, search and allocate inventory across multiple networks and multiple systems. Our Cable Xtend product automates the laborious task of allocating cable cross channel inventory."
- Adam Bernard
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