MailOnline, the world’s largest English-language newspaper site and America’s second-biggest newspaper site, recently launched its first U.S. trade advertising campaign. In August,
MailOnline broke an all-time traffic record, with 137,690,816 unique browsers (ABCe/Omniture). In the first of a series of themed ads, Kim Kardashian and Kim Jong-un are juxtaposed alongside the
tagline – The Kims. They’re on the same page. The campaign will run in several media magazines, as well as outdoor placements on newsstands, bus shelters, subway stations and billboards
throughout Manhattan. The “Seriously Popular” campaign was produced by New York ad agency Starfish.
