• by Amy Corr  @MediaPostOTL, September 30, 2013

YETI Coolers, makers of ice chests and accessories, named Spark as its media agency of record, following a review. The Chicago-based agency will handle all media planning and buying responsibilities for the brand, which launched in 2006. Until now, the retailer has focused primarily on TV programming that targeted its core customer, supporting their media campaigns with YouTube videos that tout the construction and durability of their “grizzly proof” coolers. YETI is preparing to promote its coolers and several new products to a larger, more “casual outdoor” audience.“We have built a great reputation among sportsmen for the high quality and durability of our product,” says Corey Maynard, Chief Marketing Officer at YETI Cooler. “This is the right time to introduce YETI coolers to a broader population.”