Direct response network BlueLithium, Inc. Monday announced that it acquired AdRevolver, a leading ad serving technology company. The fee was undisclosed. BlueLithium has now expanded its sales and
operations to new locations in New York and San Francisco. The deal is in final legal approval, and the companies expect the transaction to close within two weeks. AdRevolver is a five-year-old ad
serving company. Its clients have included MSN International and MTV.
