Lincoln Campaign Lauds MKZ, Disses Lexus
Lincoln is uncovering luxury in a new campaign that compares the 2014 MKZ to Lexus. It will run on prime time network and cable TV shows and will have a
social media component. Several of the new spots, featuring the 2014 MKZ sedan, show young couples posing questions to a pair of cars facing them: the Lincoln MKZ and the Lexus ES.