FBX Inventory Still Cheap
"Facebook's FBX inventory is selling at such low rates that a handful of loose change can buy you thousands of its ad impressions," Advertising Age wrote, citing a recent report from Turn.
Kurt Unkel, president of VivaKi, told Advertising Age, "The inventory is incredibly cheap, put it that way. There are instances where ad serving might cost more than the inventory you're finding on there. You're getting into under 10 cents if you really are trying."