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RTB Changing The Mobile Ad Industry
- VentureBeat, Monday, October 21, 2013 12:06 PM
VentureBeat on Saturday posted an article saying that real-time bidding (RTB) is "revolutionizing" mobile advertising whether the industry is ready or not.
"There’s no question about it: buying on real-time bidding (RTB), also known as programmatic bidding, is shaping up to represent the future of the mobile ad marketplace," the article reads.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.