McDonald's Germany Launches 'McMission' App

mcdonaldsRandom iPhone App of the week: McDonald’s Germany launched an augmented reality app, "McMission," to educate consumers on the company's commitment to sustainability. Through four interactive mini-games, players can learn about the societal and environmental initiatives that McDonald's is involved with. There's "Eco-Spinning,” "Origin Puzzle," “Recycling Crash Course," and "Waste-dunking" where players learn about proper waste disposal. Each mission concludes with a quiz on the information delivered. Scanning items in McDonald’s like a box of French Fries can launch the games. Metaio developed the augmented reality portion of the app alongside LessingvonKlenze, and Heye. The app is available for free in the App Store.

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