Moroch has won the Co-op business for McDonald’s in Madison, Wisconsin, following a review. Moroch bested five other McDonald’s agencies for the win. The agency will handle the general
consumer market business for the McDonald’s Madison Co-op, which is comprised of local McDonald’s franchisees. Moroch will be responsible for creative, media planning and buying, social,
public relations and government relations. The Madison Co-op will be handled out of Moroch’s Milwaukee office, where seven other McDonald’s markets are also serviced.
