61% of Mobile Opens Take Place on Phone or Tablet: MovableInk
Consumers are 15 times more likely to open brand emails on an iPad than on an Android tablet, according to a new report from email services provider Movable Ink. The "US Consumer Device Preference Report: Q3 2013" also revealed that mobile devices continue to lead desktops in email opens. In fact, 61 percent of email opens take place on a phone or a tablet. The iPhone is the most popular mobile device to open a brand email on with 36 percent of emails being opened on the device. The iPad commands 14 percent of brand email opens, Android phones take 9 percent and Android tablets account for 1 percent.