• October 30, 2013

Real-time data provider Neustar on Wednesday afternoon announced it has acquired Aggregate Knowledge, a data management platform (DMP).

An Aggregate Knowledge representative told RTM Daily that AK was acquired for $119 million in cash.

"This is a very exciting time for Aggregate Knowledge. As part of Neustar, the industry's leading information services and analytics company, we can truly deliver on our vision of being the centralized platform where marketers go to get a single view of their customer," David Jakuboswki, CEO of Aggregate Knowledge, told RTM Daily.

Neustar provides real-time information and analytics for Internet, telco, entertainment, and marketing companies.