Showrooming? Best Buy Embraces It
Best Buy and the other big-box retailers have been struggling with an infestation of showroomers. Best Buy is responding with a slate of commercials aimed at holiday shoppers, the earliest the company has ever started airing holiday ads. “It seemed to be the right, competitive thing to do," says Scott Moore, senior VP-marketing. Moore noted that the media expected showrooming to be the death knell for the chain.