• by Amy Corr  @MediaPostOTL, November 6, 2013

Don’t get your panties in a bunch; it will ruin your day. Fruit of the Loom launched “Start Happy,” a TV campaign that’s light-hearted and honest. What you do when you wake up plays a huge part in how the rest of your day will pan out. And if your undies don’t fit properly, who suffers? The first ad shows stuntwoman Mickey Facchinello leaping from buildings and fighting ninjas. How productive would she be if her underwear was riding up as she drop-kicked a bad guy? See it here. The next ad shows a group of men working the pit crew at a car race. With the right boxers, these men don’t have to “recalibrate their own nuts and bolts in front of 20 million fans.” Watch it here. CP+B created the campaign.