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Safeway Tests 'Just For You' Shopping Prices
- San Francisco Chronicle, Monday, November 25, 2013 8:02 AM
Grocers like Safeway, Kroger and Canada's Metro are doing customized offers along the lines of targeted shopping experiences that online retailers like Amazon.com use. The central idea for the sales and loyalty program is to suggest items to buy based on past purchases. In the past stores would mail packets of paper coupons tailored to to members of their loyalty programs. Now they're offering similar discounts online or through mobile apps - this time, weekly.
