Volvo Hires Grey London For Global Account

Automotive News, Tuesday, December 3, 2013 8 AM
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Volvo Car Corp. has chosen WPP's Grey, London, as global creative agency. The duties start in January. The account is currently with Havas-owned Arnold. The change involves the U.S. as well, meaning Arnold's Boston office will lose Volvo's $50 million creative business here, per  Tomas Caetano, Volvo vice president of brand marketing. Grey won a six-month global creative review. The four finalists offered campaigns for the 2014 launch of the new XC90 crossover vehicle.

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