Startup Makes You An Offline Cookie!

VentureBeat, Tuesday, December 3, 2013 8 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing


A startup, Swarm Mobile, has raised about $3.5 million on a bet that brick and mortar retailers will pay for consumer insights. Specifically, Swarm's technology tracks consumers in-store via their smartphones. The idea is that the company's platform gives physical shops the same data channels e-commerce stores have. The company says it treats smartphones like “offline cookies” so stores can personalize the experience for new and repeat shoppers. 

Read the whole story at VentureBeat »

Be the first to comment on "Startup Makes You An Offline Cookie!"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives