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Q&A With Chris O'Hara On Programmatic Direct
- Econsultancy, Thursday, December 5, 2013 12:37 PM
EConsultancy has posted a Q&A with Chris O'Hara, co-founder and CRO of Bionic Advertising Systems, on the topic of "programmatic direct." O'Hara explains why now is the time for programmatic direct and how it's different than real-time bidding (RTB). You can read the Q&A here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.