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'Maxim' Sale Should Close Friday

  • Adweek, Thursday, December 5, 2013 3:58 PM
Calvin Darden's purchase of Maxim mag from Alpha Media, which hit a financial speed bump, is back on track and set to close Friday, with Bob Guccione Jr. expected to become CEO. The move "marks Guccione's return to publishing and is likely to draw interest in the brand," writes Lucia Moses. "Guccione, the son of Penthouse founder Bob Guccione Sr., formerly ran Spin and Discover Media."

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