Mobile rich media ad firm Celtra has named Todd Taplin as executive vice president, global sales, strategy and services. Taplin was previously vice president of Adobe’s advertising group,
overseeing ad strategy, sales and operations for the software giant’s platform business. Prior to joining Adobe, he served as chief revenue officer at ad network Collective. His background also
includes sales positions at Yahoo and 24/7 Media. In his new role, Taplin will lead the company’s efforts to double headcount and business revenue by the end of 2014.
