News Brief

Crispin Porter+Bogusky Falls Into The Gap

Crispin Porter+Bogusky, the agency known for its recent subservient chicken and come clean viral campaigns for Burger King and Method respectively, has been named the new agency for the Gap men's business in North America.

Crispin Porter+Bogusky will work with Gap's in-house marketing team to develop print and television creative, along with non-traditional marketing campaigns. The account is estimated at $25 million.

Gap will continue to work with Laird+Partners on developing campaigns for Gap women's, GapBody, babyGap, and Gap men's international business. --Amy Corr

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