Crispin Porter+Bogusky Falls Into The Gap
Crispin Porter+Bogusky will work with Gap's in-house marketing team to develop print and television creative, along with non-traditional marketing campaigns. The account is estimated at $25 million.
Gap will continue to work with Laird+Partners on developing campaigns for Gap women's, GapBody, babyGap, and Gap men's international business. --Amy Corr