• by Amy Corr  @MediaPostOTL, December 9, 2013

Paslode Remodeling tapped Two by Four to provide all strategic, creative and media duties related to the brand. Paslode is a manufacturer of cordless and pneumatic nailers, staplers, and fasteners and a division of Illinois Tool Works. The company's products are used by professional contractors and carpenters for framing, sheathing, fencing, siding, and insulation work. Two by Four will provide strategy, creative and media planning and buying work to grow awareness and foster loyalty among Paslode’s users. “Two by Four has a proven ability to develop creative that really resonates with the workingman,” said Jill Rosset, Paslode Remodeling channel marketing manager. “We’re confident they will engage our audiences to connect with the Paslode brand in new ways.” The Paslode win follows several previous new business wins for Two by Four, including Red Kap, Brookfield Zoo and Chattanooga Metropolitan Airport.