• December 11, 2013

Turn, a marketing technology platform, on Wednesday announced it has integrated with Adobe Target and Maxymiser. Adobe Target is a content management platform and Maxymiser is a "customer experience optimization" platform.

The effects of the new partnerships will be seen within Turn's data management platform (DMP).

The company has also announced upgrades to FlexTag, its data capture tool. The upgrades allow marketers to export data collected from FlexTag to any demand-side platform (DSP), DMP or marketing platform of choice.