Horizon Taps Besegai For Direct Role

  • December 11, 2013

Horizon Media is beefing up its direct marketing operations and has named DR vet David Besegai senior vice president-managing director of the New York-based vision, as well as lead on the DISH and 1&1 direct response accounts. Besegai, who reports to Gene Turner, senior vice president-managing partner-direct marketing at Horizon, joins from New York-based Integrated Media Solutions (IMS), where he was performance strategy group director. He has worked in direct response media for 24 years, including stints working for such brands as Microsoft, Merck, Cancer Treatment Centers of America, Citibank and Zurich Direct. Prior to IMS, he worked at Rapp, Wunderman, and The Martin Agency.

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