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Commentary
Creating A Programmatic Sales Team
- Advertising Age, Wednesday, December 11, 2013 1:18 PM
Citing an IAB report, Advertising Age today posted an article detailing three steps needed to build a programmatic sales team. Alanna Gombert, co-chair of the IAB Programmatic Publishers Task Force, added a fourth step of her own: getting your direct sales team to start selling programmatically. You can find the post here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.