Mountain Dew As Publisher Lures Advertisers

ClickZ, Thursday, December 12, 2013 8 AM
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Mountain Dew's lifestyle hub, Green-Label.com, is ready to host ads from other brands, as long as they aren't competitive. The Green label initiative started in 2007 but the Green-label.com site, via Complex Media and Mountain Dew started this year as a joint venture, to become a hub for lifestyle content for young males. It replaced several websites and a YouTube channel that had been overseen by PepsiCo Americas Beverages since 2007.

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