Mountain Dew As Publisher Lures Advertisers

ClickZ, Thursday, December 12, 2013 8 AM
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Mountain Dew's lifestyle hub,, is ready to host ads from other brands, as long as they aren't competitive. The Green label initiative started in 2007 but the site, via Complex Media and Mountain Dew started this year as a joint venture, to become a hub for lifestyle content for young males. It replaced several websites and a YouTube channel that had been overseen by PepsiCo Americas Beverages since 2007.

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