Google's VanDerzee On Programmatic, Online Video

Beet.TV, Thursday, December 12, 2013 9:51 AM
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Beet.TV interviewed Jay VanDerzee, media platform sales head at Google, about what Google has been doing in the real-time bidding (RTB) space.

VanDerzee says Google has been in the programmatic business for "quite some time" on both the buy- and sell-sides.

"Over the last two years, we’ve focused energy on online video,” he tells Beet.TV. “We’ve seen the market go from only a couple of hundred million dollars to probably around $4 billion in the US market, the growth getting to somewhere between and $8 billion and $10 billion over the next couple of years.”

Read the whole story at Beet.TV »

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