Media's Future: The More Things Change...
Almost three years after my last post to the Spin Board (“It’s Not All Changing, But Nothing Is Going To Be The Same”), here I am again. I can’t tell you how nice it felt to go back to read that last post, and still feel good about every word (can’t say the same for all of them).
After spending two great years in television side of the media business, I am more convinced than ever that media’s future relies entirely on the creation of businesses models that support content quality over content quantity. I have never loved media more, be it film, video, audio, print -- and yet you can’t help but get the feeling that it is all tenuously resting on a house of cards (pun intended -- sorry).
Twice a month I plan on posting here on a broad
range of subjects. What happens to great storytelling? What does interactive storytelling look like? Does advertising, as we know it, have a role in a world where content is on-demand? Are we in a
"content bubble"? Can we continue to have as much choice in premium content as we do today? Will the cable bundle break?
(Spoiler alert: The bundle isn’t going anywhere. If it did, consumers would suffer greatly. But more on that another week.) Sometimes I try to tie a couple of these ideas together, as I did during a recent talk at The Paley Center on “The Future of the Commercial.”
I love these conversations, I love the
debates they spark. Maybe that makes me a little odd, but so be it. I am as much an interested and invested observer of media’s future as a avid consumer, since I am in the business of helping
to shape it.
To this end, you have two choices when reading my thoughts:
Either I am hopelessly biased because of the company I founded and run.
Or, what I know and believe led me to found and run the company I do.
If you lean toward the first option, you don’t know me very well, but I am always up for a good public debate -- so I’ll respond to thoughtful comments below or @joemarchese. (I do my best to read tweets if I am tagged. Beware though, following results in a mix of media pontification, marathon training updates and dog pictures.)
As I said, here we go... again.