Preheaders Are Becoming More Important as Mobile Takes Off
by Dianna Dilworth, Dec 12, 2013, 11:54 AM
Preheaders in email are important for Bissell Homecare. Alysson Reagan, eCommerce Programs Manager, Bissell Homecare, said that as consumers are viewing emails more and more emails on mobile, preheaters are becoming even more important. The company also works to make sure that the subject line coincides with the preheader.