HuffPo Beefs Up Native Ads Sales Force
Dec 12, 2013, 12:03 PM
The Huffington Post CEO in Jimmy Maymann plans to make another 30 hires in 2014, bringing the number of people selling native advertising to more than 50, reports Adweek. HuffPost launched a new division, HuffPost Partner Studio, this year to create custom content for brands. With the Partner Studio's contribution, native will account for about 15% of ad revenue this year, and Maymann expects it to reach as much as one-third next year.