Apple, Target Lead In M-Commerce
Target was the most-browsed mobile app/site in 2013, and Apple’s mobile app/site is where consumers purchase the most, according to a new study from Mobiquity. The study found that the volume of mobile shopping has increased, in some case tripled versus last year. In 2012, 14% of consumers shopped at Apple using smartphones; in 2013 it's 49%. But after browsing retailers’ mobile apps and sites, 35% of consumers went on to complete their purchase in-store. Fewer than 16% completed purchases on smartphones.