'Vanity Fair' Runs First Native Ad, From Hennessy Cognac

The New York Times, Friday, December 13, 2013 4:11 PM
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Vanity Fair joins the native advertising pack with a pitch for Hennessy Cognac premiering on the pub's website today. To run for six weeks, the series of ads provide more information on the brand's traditional campaign that began last year, writes Stuart Elliott.
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