Shazam Tracks Brand Audio

Brand-e.biz, Monday, December 16, 2013 8:01 AM
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Media agency Mindshare Worldwide has partnered with Shazam to launch the Audio+ program to help brands audit the sound-based elements of their global advertising campaigns using the Shazam App. The app uses audio content recognition tech to identify for ROI a brand’s audio assets from TV, radio and in-store ads.

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