• eMarketer, Monday, December 16, 2013 12:43 PM

Mobile search advertising will rise 118.8% in 2013; mobile banner ad spending will have increased 155.22%; and mobile rich media ad growth will hit 95.89% in 2013, eMarketer estimates. The analysis firm expects marketers to spend $9.60 billion in the United States this year, up from $4.36 billion in 2012. Not all of the 120% uptick will eat into desktop and laptop budgets. Spending on ads served to desktops and laptops will grow a mere 1.69% to $32.98 -- down from 6.60% growth last year, according to the company.

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